It’s time to leverage the communities that you serve with photos to grow your online presence. Instagram is a mobile photo sharing application that allows you to share photos and videos. From the Instagram mobile application you can instantly share photos to Facebook, Twitter, Tumblr, Foursquare/Swarm, and Flickr in the matter of seconds by simply tapping your mobile device. Your photos if shared to Flickr can be prominently displayed on the first page of Google if you use keywords properly. Instagram is the fastest growing social media platform and has reached over 400 million active users in less than four years.
While you’re on the go post amazing “before” and “after” photos of a remodeled home or behind the scenes snap shots that can humanize your business, team, and company. Add words and a call to action on your photos for zero cost by using other third party mobile applications like PicsArt and Textgram.
I like to follow The Corcoran Group (@TheCorcoranGroup) on Instagram because they are Manhattan’s largest residential brokerage and they leverage Instagram to keep their Tumblr and Pinterest account updated and hyper-local. The Corcoran Group is infamous for repurposing videos and other online content in the form of a jpg file to be shared with the world via Instagram.
Instagram’s popularity creates strong growth in the 18-44 user group. The greatest growth over the next two years is projected to come from the 25-55+ age bracket. The average user spends 21 minutes on Instagram every day. More than 25% of all Fortune 500 companies have an Instagram account.
Instagram Direct allows you to choose who you send photos and Instagram videos to, privately. Through Instagram Direct you can develop and reinforce relationships with current consumers, customers, and clients while you expand your sphere of influence to meet new customers and influencers.
1., Choose a keyword focused username or business name: Your username should be that is easy to search and when possible include your keywords. Individuals should use their government name and entrepreneurs and companies should use their branded name. When possible match your username to your Twitter handle. Sometimes you have to be creative with the name. If you are a local business then add your city. I do not recommend adding underscores or periods because they get lost when something is underlined and I would not encourage you to use numbers as they are hard to search.
You have 29 characters to capture someone’s attention!
2., Design a keyword rich bio in 150 characters: Your bio can be found when someone types in keywords to conduct a search by USERS. Use keywords to describe what you do so it appeals to consumers and makes it easy for them to decide if they want to follow you or not. Add a little pizzazz with emojis to enhance certain words. Include a link to your website, blog post, open house, or other social media channel.
3., Allow your profile and photos to be found: Remove privacy barriers to make it easy for consumers to find and connect with you.
4., Caption and hashtags: The description of your post should be relevant. Ask questions to grab the attention of users and get their feedback. Use multiple hashtags, including your company hashtag, to create a hashtag hub. Add hashtags to past posts to refresh content and increase your reach. Only on Instagram is it socially acceptable to use 30 hastags but it’s best to keep your hashtags to 5-10 per post. Tag people or companies that are in your picture. Include your URL in your comments to help drive traffic to your website.
5., Include a URL: Use your company website, Facebook URL, recent blog post, article mention.
6., GEO-Tag: Tag your photos so customers can find your business.
7., Add words to your photos: By using third party mobile apps like PicsArt and Textgram to add words and a call to action on your photos.