Simple Steps REALTORS® Should Take Before Going Live

With over 1.71 billion monthly active users, Facebook is more than a social network. Video has become an effective way to deliver information to buyers and sellers and create brand awareness. Facebook Live is a live-streaming video service within Facebook. Video is popular, and Facebook alone has over 8 billion daily video views. Therefore, Facebook has incorporated video and is creating a highly engaging video platform. Facebook Live allows users to stream live video to their friends and followers. In addition, it’s a content type that works well on mobile. Sheryl Sandberg recently revealed that 75 percent of Facebook video views occur on mobile devices.

You can broadcast to the largest audience in the world with the camera in your pocket. Facebook Live lets you connect with the consumers, customers, and clients who care most. Live video is a great way to interact with viewers in real time. Average users spend about 20 minutes on Facebook. Short videos help them make the most of that time (and encourage them to stay longer).

Terry Waggoner of F. C. Tucker said he had done a handful of videos on Facebook, and as a result, his volume of listings have doubled in the last five months. Most of his videos are getting 10,000 to 20,000 views on average.

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Planning is bringing the future into the present so that you can do something about it now.”-Alan Lakein

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STEP 1: Give one-day notice before going live. Giving people the opportunity to plan in advance and schedule your video into their day will help grow your audience. Your followers can receive notifications when you go live so they can tune into your broadcasts and engage with you in real time.

  • Create a photo in Canva (www.canva.com) announcing your Facebook Live Broadcast. Tell people the date, time, subject, and provide a link to the page you will broadcast from.
  • Email your database with a link to the page you will broadcast from.
  • Promote your broadcast on Twitter using the photo you created in Canva. Resize the photo first to the platform where you plan to share the photo.
  • Pin your photo created in Canva to Pinterest.

It is estimated that about 85 percent of Facebook videos are watched with the sound off. Therefore you keep this in mind when you’re creating content. Keep your visuals engaging and include captions over narration or dialogue.

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STEP 2: Facebook won’t let you go live until it determines that you have a strong internet connection. Connect to a reliable Wi-Fi network when possible. A strong Wi-Fi connection is essential to having a continuous and uninterrupted video experience.

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STEP 3: Charge your batteries! Streaming video is a battery drain. Charge your device and your additional batteries if you plan to use Facebook Live while on the go. Think about streaming video from your Open House or to provide an update on any property improvements.

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STEP 4: Place your phone in Airplane Mode to eliminate interruptions due to notices and phone calls.

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STEP 5: Check the lighting. The Xenvo Box is an inexpensive compact light and wide angle lens. Carrie Bey-Little and I demonstrate the difference in lighting sources while conducting a Facebook Live on “10 Tools To Use At Any Conference For Under $100.”

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STEP 6: Use a tripod or selfie stick to stabilize the video. Keep it as level as possible.

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STEP 7: Ask your audience questions and encourage them to participate. Research has shown that videos have 10 seconds to grab viewers’ attention. After 30 seconds, viewership can drop by 33 percent.

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