There are currently four different places on Facebook that you can use the Facebook Live app. They are:
- Personal Profile
- Business Page
- Facebook Group
- Facebook Event
Leigh Brown captured over 7,000 Facebook Live views on her virtual showing appointment of a foreclosure using Facebook Live. Facebook Live is a powerful way to capture more attention from your Facebook audience (most of whom probably aren’t seeing all your regular posts).
1. INTRODUCE YOURSELF-ELEVATOR SPEECH
2. UNIQUE SELLING PROPOSITION
Often called your “elevator speech,” your “unique selling proposition” (USP), or your positioning statement, tells others what you do and why they should care. A good elevator speech is no more than 30-seconds long and is clear, concise, and memorable. Tweet: A good elevator speech is no more than 30-seconds long and is clear, concise, and memorable.
3. ASK VIEWERS TO SUBSCRIBE TO RECEIVE LIVE NOTIFICATIONS
Convert viewers to followers and ask them to opt-in. People need instructions. Ask them to subscribe to your feed (if they aren’t already) and to select the opt-in option. They will be notified the next time you go live. It’s important to have a Call to Action (CTA) within any interaction with potential or existing clients.
4. TELL VIEWERS WHAT THEY WILL GAIN BY WATCHING
5. INTERACT WITH VIEWERS
Welcome people to the stream by mentioning them by name and responding in real-time, just as you would in a conversation. This type of engagement is unique and makes viewers feel even more attached to the experience and you because they’re being acknowledged.
The content has to be rare, or at least unique or a niche.
“It should be exclusive or useful—e.g., educational,” said Kurt Jaskowiak, creative director at Huge. “[It should be] entertaining and novel, regardless.”
Give a mini-tour of your location like Mark Zuckerberg did here with his first Live post. He had one goal, to show everyone the Facebook office, including his own desk. The post is under four minutes and shows off the open layout of the office and why staff like it. People really like “behind the scenes” access!
6. ANSWER QUESTIONS
7. LONGER BROADCAST REACH MORE PEOPLE
Longer videos win. Contrary to popular belief, longer streams gather more viewers and have a broader reach than short streams. Facebook recommends streaming for 10 minutes or more for greater audience reach.
8. USE A CALL TO ACTION
9. CONTINUE TO PROMOTE EVEN AFTER BROADCASTING
Facebook Live Video is active on your feed for as long as you want. You can promote it in social media, and even in newsletters.
An important tip: To ensure your fans aren’t forced to scroll through your entire newsfeed to see your video, take these quick steps: Click on the time stamp on your video post. This opens a secondary screen with a unique URL. Copy and paste the URL, so you can share it.