Yes, it never fails! As soon as we prepare to go out of town for a convention, vacation, or an event our clients want to buy or sell a house. It’s just like magic; travel and the buyers will come. Just last week two previous clients decided they wanted to view homes as I was preparing to go to the REALTOR® Conference. In addition to having new buyers, an appraiser wanted access to one of my listings, and I received an offer on one of my listing. How can we ever get away? Here’s how we do it:
- Don’t change your plans – Inform your clients that you’ll be out of town.
- Create a plan for those clients. – It’s ok to not take calls from your clients. However, make sure you have a plan in place on how your clients will be communicated with during your trip. If you decide to take phone calls, read text messages, and reply to emails, inform you clients that you may not answer right away, but you will answer.
- Recruit from the agents in your office or find an agent that you trust to manage your business while you travel. Provide access to your transaction manager. Your backup will need access to your files. If you’re not a paperless agent, make copies for the agent and organize the files so the agent can easily understand the transaction. Take an hour to update your backup on each transaction.
- Get the agreement in writing. How will that agent manage your business and what is the agreement to compensate?
- Will you be accessible during your trip? Let your clients know that you are traveling to learn, but that they are important to you. Tell them what time and how often will you respond. Ask your backup agent to cc you on every email and text. If you don’t want to receive text messages, ask the agent to provide an update when you return from your trip.
- Don’t forget about the referral option. Referring the client could be the better option.
What’s the takeaway? You might as well travel. Who knew traveling was a lead generation tool. As soon as head to the airport people want to buy and sell houses.
Relax and enjoy your trip.