One of the most exciting parts of this conference for me is the array of new technologies that have emerged to help REALTORS® take their business to a higher level. Whether the tools bring increased efficiency or productivity, or the ability to provide a better customer service experience, it’s a different landscape for the industry when we can harness technology to make our jobs easier.
This week always brings about the release of new tools and features. Today at 11:00am I’m heading straight for the NAR REach Technology Accelerator demo day, where the 2016 class of companies will show us what they’ve been working on. (If you want to join me, that session is on Level IV in the Valencia Room W415D.)
I was also excited to see that yesterday RealSatisifed launched the ability to “Encourage Reviews.” RealSatisfied is a customer survey and performance data solution for REALTORS® and brokers. Up to this point, you could share your client testimonials on your social channels, your own website, and on realtor.com®. The new feature now makes it very easy to systematically encourage your best clients to take the extra step of placing a rating and testimonial on Facebook Reviews, Zillow, Google+, or Yelp. You can take a look at the video describing the process here.
Keep an eye out here for updates on the tools and technologies being showcased this week; I know there will be more to come!