There were so many classes that I wanted to go to, but the one that topped my list was Social Media Risk Management, presented by Trista Curzydio. It was a really good class that could have gone on for two hours.
I spend a lot of time on social media – a large portion of my business comes from being in the right place at the right time online. I’m in a few Facebook groups and, if you’re in any real estate related groups you know what I’m talking about, the cringe worthy posts from agents where they complain about everything from their clients to the cross agent to their brokers to… well you get the idea.
The reason I say you need to get this on your radar is because if you are a broker/owner or managing/qualifying broker, and you don’t know what your agents are saying or doing online, you could be in for a mess of trouble without any warning whatsoever. Trista mentioned a broker who arrived at her office after a weekend to find a group outside her doors – protesting comments made by one of her agents. I don’t know about you, but that’s the last thing I want my managers to be greeted by.
We all have a tendency to be keyboard warriors from time to time. There are times where our fingers get ahead of our brain and we just let loose. When we’re in a difficult transaction, we need to vent somewhere. I get it. I do it too. But, we need to take a step back and ask ourselves, “If I were face to face with this person, would I say this to them?” Chances are you wouldn’t, or you would phrase it differently.
The REALTORS® Code of Ethics is in play every single minute of our day. It’s not something we pull out when we feel like it. Brokers – if you don’t have a social media policy in place, you need to create one. Now. If you have one, it’s time to review it, update it, and make sure everyone in your office understands the policy.
I always say: “If brokers knew 1/10th of what their agents are doing online, they’d have a heart attack.”